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So often, we are faced with world scale problems that seem impossible to solve. What we fail to realize is that at the root of so many of our problems is a lack of human connection and respect for others. If we all learned to consistently practice kindness, there would not be these problems in the first place.

With the constant pressures girls face to look and act a certain way, competition and jealousy have gotten in the way of functional friendships. While males have been taught to compete in sports and to view each other as comrades, females have been taught to compete with each other, and view one another as threats. This is a concept we must unlearn quickly. It's common to hear girls complain about how unfair it is that boys can maintain a group of friends throughout a lifetime, but for girls, having ONE true friend makes you lucky. These facts are evidence of the lack of connection and respect that we are talking about. We are here to change that.

For it to be considered “normal” for girls to physically and emotionally abuse each other is a sad reality that we can only change as individuals. Although we have been victims, we are not excluded from the reason this is happening. None of us can say that we have never said or done something to wrong another female. It’s important to recognize that we ALL need to change our habits. It is also important to realize that the girls who are lashing out and being “mean” have a story to tell too. The intent of Kind Campaign is not to point fingers, because that too contributes to the vicious cycle. But rather, to suggest putting ourselves in each other’s shoes, and to make a change by spreading kindness, compassion, and understanding.

By sharing your story within the interactive facets of this website, and our documentary, you are choosing to take a stand against girl-against-girl “crime”. Making this change is a lot easier than it seems. We are not talking about solving world hunger or global warming here; we are talking about BEING KIND TO EACH OTHER.